Provide options and consider a new restaurant that has been getting great reviews. Truth be told, we’ve asked many designers what makes a good lunch-and-learn, and the first response is always about the menu. And when it comes to lunch-and-learns, specifiers value both-the lunch and the learn. Lunch-and-Learns: Earning Your Spot on the ShelfĪ tried-and-true way to get your product into a firm’s library is to host a lunch-and-learn. In either case, building material and architectural product manufacturers need to make sure that the materials provided online meet the specifier where they’re at in the specification journey-whether they’re seeking inspiration or solidifying specs-or risk ostracizing a faction of their specifying audience. Reiterate the continued relevance of lunch-and-learnsĭiscuss sample kit organizational strategies for specification successĮxplain the importance of keeping sample libraries current and up-to-date Identify how library and material usage differ across generational cohorts This blog post explores the truth behind the so-called death of sample libraries, examining the seismic shifts affecting the way libraries and material samples are used today. If your sample binder/box (or parts of it) is admitted into this elite club, specification is viable but, if your product is deemed unworthy and entrance is denied, your chances are negligible, bordering on non-existent. Specifiers are now culling the materials that enter their libraries, often cherry-picking three to four samples from a collection or refusing it entirely.
As a result, libraries shrank, shelving real estate dwindled, and the dictum “not more, better” became a lived truth, exercised in the form of sample gatekeeping. Firms contracted and mass layoffs occurred many were forced to downsize or partition off their existing space for subletting. There was a time when sample libraries seemed to embody our more-is-more culture, taking up prime office real estate with shelf after shelf of sample binders and Tupperware boxes.
Why? Because as society and culture evolve, so too do our preferences and processes-and building material specification is no different. Sample libraries aren’t going anywhere, but the way specifiers interact and engage with the materials in them is changing. Material Sample Libraries: This Isn’t Your Father’s Buick
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